Product Strategy
Starting with an existing product, a Powerpoint deck or just an idea, we can help you devise a product strategy that is aligned with your business objectives, appropriate for your users, customers, and industry, and achievable based on current and probable states of technology and external resources.
Objective: To construct a software system in close collaboration with business, product, and user experience leadership that meets market, business, and technical objectives in as efficient a manner as possible.
Typical activities include:
- Market analysis (business opportunity, competitive assessment, company evaluation)
- Business modeling
- Business planning
- Product strategy articulation
Software Development
We build products using small (3-5 person), multi-disciplinary delivery teams comprised of designers, architects, and developers. We believe in accuracy and quality through test-driven development, fast-cycle development, and use of continuous integration and delivery environments. We work independently using a Agile/Lean-type methodology or we can integrate tightly with your product team to work within an existing process.
Objective: To construct a software system in close collaboration with business, product, and user experience leadership that meets market, business, and technical objectives in as efficient a manner as possible and is ultimately transferrable to in-house or third-party engineering teams for long-term maintenance.
Typical activities include:
- Create and maintain continuous integration environment
- Transparent development process through issue tracking
- Deploy and manage user-acceptance test and demo environments
- Frequent stand-up/check-point meetings with stakeholders
Technical Architecture Design
Objective: Define a technical architecture for a product that enables realization of business objectives, which is consistent with overall product design, and meets requirements for scalability, availability, extensibility, integration, transferability, and long-term maintenance.
Typical activities include:
- Business and design goals review
- Architectural and system evaluation
- Architectural design and technology selection
- Process design
User Experience and Product Design
Objective: Create a blueprint for a product that will meet business objectives, appropriately engage users and encourage repeated use, be realistic with respect to time, budget, and technology constraints, and be seamlessly implementable by the software engineering team.
Typical activities include:
- Heuristic evaluation
- Requirements discovery, gathering, organization
- Persona discovery
- Task analysis
- Information architecture design
- Wireframe production
- Visual design, illustration, branding